TV5 Philippines' Very-first sign on + Launch - August 09, 2008

Описание: Video belongs to Martin Marfori Andanar


First TV5 era (2008–2018)

ABC-MPB Primedia partnership (2008–2010)

In March 2008, Cojuangco announced that ABC had reached a partnership with MPB Primedia Inc., a local company backed by Media Prima Berhad of Malaysia as part of a long-term strategy to eventually make the network more competitive amidst the rising network wars between ABS-CBN and GMA. MPB Primedia, meanwhile, was formed to serve as seed asset for Media Prima's proposed private equity fund to invest in various media companies within Southeast Asia. Cojuangco said MPB Primedia Inc., in principle, would produce and source most of the entertainment programs while ABC would continue to be responsible for news programming and operation of the stations. MPB Primedia was also given exclusive right to schedule and manage sale of ABC-5's airtime. Christopher Sy was named CEO of MPB Primedia, Inc.; he served in that capacity until his resignation in January 2009 due to reported differences in management style.
ABC signed off for the last time at around 22:00 PHT on August 8, 2008 with its late night newscast Sentro as the last program on air, and then aired a countdown to its re-launch for much of the next day until 19:00 PHT, when the network officially re-launched under its new name of TV5. While keeping its programming lineup still an alternative to the other networks, it is now catered to "progressive Pinoys including those young at heart" (market classes C and D), and unveiled its newly upgraded 120-kilowatt state-of-the-art stereo TV transmitter. Shall We Dance, some shows in Nick on TV5, Kerygma TV, Light Talk, and Sunday TV Mass were the only ABC programs that were carried over to the line-up of TV5.
In December 2008, a lawsuit was filed by GMA Network, Inc., Citynet Television and ZOE Broadcasting Network against ABC, MPB, and MPB Primedia, alleging that TV5's lease of airtime to Media Prima was intended to circumvent regulations restricting foreign ownership of broadcasting companies. In response, ABC's media relations head Pat Marcelo-Magbanua reiterated that the network was a Filipino company that was self-registered and Filipino-run.
Despite the lawsuit, the network's ratings were revitalized by the new management, as its audience share increased from 1.9% in July 2008 (prior to the re-branding) to 11.1% in September 2009.


Copyright © 2008 ABC Development Corporation (TV5 Network, Inc.)

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