The Dark Side of AI: How Deepfakes Are Targeting Companies

Описание: In this episode of Sphere of Success, Aarti Samani, a global AI strategist and fraud prevention expert, uncovers the hidden threats posed by AI-powered fraud. Aarti shares real-world cases, including how a small bank executive was manipulated through deep fake emails and how AI-driven impersonation scams are leaving lasting psychological scars on victims. She reveals the invisible risks companies face daily and the urgent need for stronger security measures.

Beyond just identifying threats, Aarti provides actionable solutions for businesses of all sizes. Through her "Defending Against Deepfakes" masterclass, she equips organisations with practical strategies to recognise fraudulent AI-generated content, protect employees from manipulation, and build robust incident response plans. Her expertise has supported organisations like Mastercard, the UK Home Office, and the US Department of Homeland Security, proving that proactive defence is the best strategy.

Aarti discusses the growing risks of deepfake fraud for women CEOs, HR departments, and remote teams, and how cybercriminals are expanding their targets beyond large enterprises. Tune in to learn how to protect your business, safeguard your employees, and stay ahead of AI-driven fraud before it’s too late.

0:00 Introduction: The Rise of Deepfake Fraud
0:35 Deepfakes and CEO Fraud: A Growing Threat
3:05 Future-Proofing Your Business: Education and Assessments
5:39 Employee Training: Raising Awareness
7:23 Human Vulnerability: The Weakest Link
9:29 Psychological Impact: Beyond Financial Loss
14:47 Context is Key: Recognizing AI Manipulation
18:54 Balancing Trust and Curiosity in the Digital Age
23:36 Collaborative Approach: Protecting Your Organization
25:36 Certification and Ongoing Vigilance
29:30 Final Thoughts

Contact Details:
Email: [email protected]
LinkedIn:   / aartisamani  
Interview conducted by: ‪‪@SphereofSuccessUK‬