ADDING Value - the reason for global corporate scope
Автор: Monotone Strategy
Загружено: 2020-10-24
Просмотров: 1202
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Global corporate strategy is an important element of any corporate strategy. In this video we discuss Multinational Corporate (MNC) structures, to think about how parts of the firm's value chain can be replicated in multiple countries to increase willingness-to-pay (Adaptation), consolidated into a single country to maximize scale efficiencies (Aggregation), and the value chain itself can be divided across countries (Arbitrage). Those AAA strategies will be discussed in more detail in a later video.
The conversation then shifts to WHY companies should think about global scope, using Pankaj Ghemawat's ADDING Value framework. With this framework, we consider how global scope can be used to Add volume, Decrease costs, Differentiate, Normalize (optimize) risk, and Generate knowledge and other resources.
Note to my students: in addition to the assigned readings, you can access this book electronically through library course reserves, and I've purchased physical copies that I've also placed on reserve for checkout.
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