Inside Telegram’s Gaming Boom: Koko Amin on Growth, AI, and GOAT Gaming Playbook

Описание: What does it take to build hit mini-games inside a billion-user messenger and actually grow them sustainably? In this episode, Koko Amin, Head of Growth & Marketing at Mighty Bear Games (makers of Goat Gaming on Telegram), unpacks her journey from finance → FMCG → TV acting → Web3, and why Telegram mini-apps flipped the distribution game for studios. We dig into community-led growth (Neo Tokyo), “vibe coding” with AI agents, and how the team rapidly ships titles like Kitty Solitaire, Waifu Clash, and Goat Wars plus a peek at Grab Gifts, their instant-gratification prize experience on TON. This conversation draws directly from the episode transcript.

Koko also gets tactical: Telegram UA, scrapers and automations for channel discovery, compliance-minded AI sub-agents, designing PVP for quick sessions, and the revenue mechanics behind crowns, leaderboards, and return-to-player models. We cover what worked, what didn’t (sunsetting Mighty Action Heroes), and why “distribution is destiny” for Web3 gaming in 2025.

⌛ Timestamps:
00:00 Episode trailer
00:33 Show & guest introduction
01:48 Koko's diverse career journey
08:51 Neo Tokyo gaming community
10:48 How to sustain community beyond rewards
12:19 Koko's hobbies
13:46 “Vibe coding” and an AI-native growth team
18:47 Mighty Bear Games origin story
23:48 Gameplay demo
29:34 Underground Pepe game on Telegram
32:12 Waifu Clash game demo
35:04 Goat Wars game demo
39:25 Explanation about GrabGifts on Telegram
48:36 Business models of the different games
49:07 How Koko thinks Telegram ecosystem will evolve
50:14 Where to follow Koko & GOAT gaming
51:00 Episode outro and next episode preview

Follow Koko (Komal) Amin & GOAT gaming:
Koko (Komal) Amin's Twitter/X: https://x.com/komalamee
GOAT gaming's Twitter/X: https://x.com/playgoatgaming
GOAT gaming's Website: https://goatgaming.com/

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