What Type of Funding is Best for My Startup Company? | The Startup Garage

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Nicole Morris: Hi welcome to video Fridays at The Startup Garage. My name is Nicole, I head up creative and branding. This is Tyler, he's our Founder and Lead Strategist. Our question today is from Taylor of Golf Punk and Taylor has heard a lot of the types of funding and just finds it a bit overwhelming and would like to know what's best for him.

Tyler Jensen: Yes, this is a very common question that we get all the time, and it can be totally overwhelming and there's all this information out and it's really hard to get through all the details of it, so I'm going to try and simplify it in the answer. There's really three main sources of funding, and to determine which source is right for you, you need to know what stage your company is in and how much money you need. Those 3 main sources for funding are:
1. Friends, Family, and Founders
2. Angel Investors
3. Venture Capitalists
And they go in that order to determine your stage. Generally family, friends, and founders are the first one and they invest anywhere from $25,000-$250,000 and they do it right as the idea is getting started. The next one is angel investors and they typically invest $250,000 - $1,000,000 and they want to invest after you got a business plan going, a team, maybe you've got a prototype developed -- They want to see some traction with your business. The last stage is a Venture Capitalist. It's also called a Series A. Then you could have Series B, C, and so on. That comes along once you've taken that angel money and really gotten some customer traction and you've proved your model, you've proved your metrics, then the Venture Capitalists come in and that money's really used to scale out, whether that be nationally or internationally it's really for a large scale plan.
Nicole: If you have a question, feel free to post it below and we'll see you next Friday.

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