#79 – Why MSPs Get Stuck at $2M | BMK Vision Roundtable

Описание: In this weekly BMK Vision Roundtable, Josh Peterson (CEO, Bering McKinley) is joined by Gary Boyle (Partner, Bering McKinley) and Ryan Alter (Former MSP Owner) to unpack one of the most common — and frustrating — patterns in the MSP industry: why so many MSPs get stuck around the $2M mark.

This episode isn’t about working harder or chasing the next tool. It’s about the shift most owners struggle to make — moving from operator to CEO. The same habits, instincts, and brute-force effort that get an MSP to $1–$2M often become the exact things that prevent it from growing beyond that point.

Throughout the conversation, the group dives deep into what actually causes the stall: avoiding strategy, staying too close to tickets, confusing activity with progress, and never taking the time to answer the hardest question of all — what do you actually want this business to become?

If your MSP feels busy, successful on paper, but somehow stuck, this episode will help you understand why — and what needs to change to break through.

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🔥 Topics Covered

• Why $2M has become the “new $1M” ceiling for MSPs
• The CEO hat — and why touching tickets erodes trust
• Sales vs. strategy: what actually breaks the plateau
• The “accidental entrepreneur” trap
• Why most owners can’t clearly define what they want
• Peer groups, advisors, and escaping the MSP echo chamber
• Turning strategy into execution (objectives → milestones → actions)
• Building an MSP that’s an asset — not just a demanding job

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👥 Hosts

Josh Peterson – CEO, Bering McKinley (Host)
  / joshdpeterson  

Gary Boyle – Partner, Bering McKinley
  / garyboyle  

Ryan Alter – Former MSP Owner / Operator
  / ryan-alter-896a5b11  

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🚀 Learn More

👉 Learn more about the BMK Vision Operating System:
https://beringmckinley.com/vision

📝 Apply to be a guest on the podcast:
https://beringmckinley.com/blog#speak...

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⏱️ Chapters

00:00 – Intro
01:25 – Why MSPs stall around $2M
02:10 – The team that got you here won’t get you there
03:05 – Operator vs. CEO mindset shift
05:00 – “Don’t touch tickets” and the trust shockwave
07:15 – What working on the business really means
11:05 – Who’s actually running the company?
14:55 – Why non-IT peer groups unlock strategy
18:25 – The hardest question: what do you want?
27:00 – Exit value, fear, and owner resistance
33:30 – Why strategy isn’t a 5-minute exercise
39:40 – Training, delegation, and building thinkers
44:05 – Strategy as a project plan
45:00 – Wrap-up