BigQuery Connections #2 - Google Analytics

Описание: "GA4 is really event-driven..."

Thomas and Alex are talking about the GA4 raw data transfer to BigQuery. We show the differences between the (old) UA & GA4 transfer and also about the structure of the data. If you have some further information about GA4 360, let us know.

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Exceeding the limit of 1M hits for the free version of GA4:

The daily export will be stopped on this day and the export starts again next day. The missing data from the days before will not be added.

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Company Website: https://www.datadice.io/

Playlist: https://bit.ly/3oqBt9n

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BIG Thanks to Hub633 for the video recording support. https://bit.ly/3I0QXry

Video Content:
00:00 Introduction
01:07 Universal Analytics data
02:14 Google Analytics 4 raw data
03:03 Push UA raw data in EU dataset
04:50 GA4 transfer settings
05:26 Exclude events from transfer
06:46 GA4 360 overview
08:14 Structure GA4 vs. UA raw data
12:06 Dataset structure GA4
15:30 Get historical raw data
16:30 Conclusion