E75 - James Matthews, CRO at Connectd
Автор: The Revenue Revolution Podcast
Загружено: 2026-02-09
Просмотров: 4
Описание:
James Matthews, Chief Commercial Officer at Connectd, shared his background in commercial leadership and explained how Connectd connects startups and scale-ups with fractional talent across board advisory, non-exec, and fractional leadership roles.
The conversation covered why fractional work is accelerating post-COVID and alongside AI adoption, why go-to-market advisory is now in highest demand, and how startups can use fractional leaders to build strong commercial foundations without committing to full-time hires too early.
James also explained what makes a strong fractional profile, the common red flags when working with early-stage founders, and his approach to forecasting by triangulating multiple inputs and treating forecast misses as the key learning mechanism for improving sales execution.
Topics:
• Connectd’s Fractional Leadership Marketplace,
• Fractional Work Trends After COVID and AI,
• Go-to-Market Advisory Demand Shift,
• Fractional RevOps as a Growth Lever,
• Incentives and Equity for Fractional Leaders,
• What Startups Look for in Fractional Talent,
• Red Flags When Working with Early-Stage Founders,
• Ego and Defensive Culture in Startups,
• Forecasting via Pipeline Triangulation
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