How unrealistic beauty standards profit from women’s insecurities | SHE DEFINED

Описание: Women are relentlessly bombarded with marketing for beauty, skin, diet, and hair products which promote unrealistic beauty standards to drive sales.

This objectification of women’s bodies contributes to health issues like eating disorders and poor body image, and is associated with higher rates of violence against women.

The goal of these marketing messages is to get women to spend money 'fixing' problems with their appearance – money that, given the gender wage gap, could be far better used elsewhere.

As many as 80 per cent of Australian women report dissatisfaction with their body, with many of those experiencing problematic dieting or disordered eating behaviours.

In this video, we explore how unrealistic beauty standards profit from women's insecurities.

You can read a written version of this story here: https://shedefined.com.au/style/beaut...

Video presented by Sharon Green, founding editor of SHE DEFINED.

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Key chapters:
0:29 Introduction
1:37 Comparison and the thief of joy
2:30 The beauty niche rabbit hole
3:19 Attractiveness as a social currency
4:17 Internalised fatphobia and misogynoir
5:13 Fighting unrealistic beauty standards