Analytics Audit and Tag Planning | Lesson 3 (GTM for Beginners)

Описание: In lesson 3 of our GTM for beginners series, we will be discussing how to effectively plan a migration to GTM. This is a very important stage to ensure data quality before the implementation in GTM. I will also share with you a tag plan that will help you and your team document all the tags and tracking that were used from your website.

OUTLINE:

00:00 - Intro
0:26 - The Importance of Having a Tag Plan
1:24 - Planning Your Implementation
4:00 - Check for Tracking Tools on the Website
6:57 - Checking GA's Configuration
9:17 - Identifying Pages that are Important to Track
10:36 - Planning Specific Events to Track

🔗 Links:

Tag Plan https://docs.google.com/spreadsheets/...

Watch the next video in this series:    • Introduction To Google Tag Manager | Lesso...  

Watch all videos in this series:    • GTM for Beginners 2019  

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