NEMO Webinar | How do we measure audiences holistically in the digital age? | Casey Scott-Songin
Автор: NEMO - Network of European Museum Organisations
Загружено: 2025-02-24
Просмотров: 234
Описание:
How can museums measure success, foster engagement, and seamlessly blend physical and digital experiences? In this NEMO Webinar, Casey Scott-Songin (The Creative Researcher) introduces NEMO’s publication ‘Connected journeys: Holistic audience measurement in the age of digital’.
In the one-hour webinar, Casey Scott-Songin explores key concepts, including defining a museum audience that spans both onsite and online visitors, understanding online and onsite experiences as interconnected journeys, and identifying opportunities for growth. She also shares how museums can build an audience measurement practice that supports data-informed decision-making at all levels.
Authored by Casey Scott-Songin and published by the NEMO Working Group Digital Transformation, the publication guides museums as they are adapting to a dynamic, diverse, and digital society, navigating rapid advancements in AI, digital technologies, and born-digital heritage.
Learn more, access the slides and publications: https://www.ne-mo.org/news-events/art...
The comments in the webinar are hidden to protect the identity of the participants.
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NEMO is the Network of European Museum Organisations, founded in 1992 NEMO represents more than 30.000 museums in Europe!
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