How to Rank in Local Search | Local SEO for Beginners

Описание: The question, “What is local SEO?” has been around for quite a while. However, the answer to this question is anything but simple. This is why we sat down with Chris Kirksey, the CEO of Direction.com to learn all about local SEO that we could. Watch the best insights we got from him.

Timestamps:
00:00 What makes Local SEO different from SEO?
01:07 What Local SEO Companies do
01:42 Google's parameters for local rankings
02:42 Why SEOs still prefer Google
03:25 Local SEO starts with a Google Business Profile
04:47 Local SEO Requires Local Citations
05:45 Don't forget NAP consistency
05:58 Local Links are Crucial!
07:08 How to build your local link profile
07:42 Google Reviews and how to get them
09:27 Keeping your socials upbeat
10:29 Prioritize your audience
11:53 Bloopers

Using the right local SEO tips can propel your brand to unprecedented success. Especially since local business marketing is what brings in revenue from close vicinities. What begins with Google My Business SEO and local keywords research can actually transform to keep your position set on the local pack, where your brand can rank in the top 3 relevant websites that always pop up for users. Moreover, with local links and local search optimization, you complete the local SEO checklist with ticks on all the boxes.

Links:
Chris Kirksey on X: https://x.com/SuperChrisK
Direction's Website: https://direction.com/

Google's links to Optimize your Google Business Profile:
https://support.google.com/business/a...

https://developers.google.com/search/...

Data Axle:
https://local-listings.data-axle.com/...

Neustar:
https://www.neustarlocaleze.biz/direc...

Foursquare:
https://business.foursquare.com/

How to improve your local ranking on Google
https://support.google.com/business/a...