Episode 3 – Dustin Schuler, Director of Marketing at Bud Clary Auto Group

Описание: In this episode, we sit down with Dustin Schuler, who climbed the ranks from dealership intern to Director of Marketing for Bud Clary Auto Group—now overseeing marketing across 14 franchise dealerships, government fleet centers, and retail stores. Dustin shares his journey, the strategies driving their success in used car acquisition, and how his team balances grassroots community branding with the ever-present demand for leads.

We dive into his approach to leveraging AI tools like Microsoft Power Automate, ChatGPT, and Google’s VO3 to streamline workflows, personalize campaigns, and cut production costs. Dustin also offers a behind-the-scenes look at building a marketing tech stack, managing a hybrid team, and keeping every profit center aligned.

If you want real-world insights on dealership growth, creative marketing, and staying ahead in a tech-driven auto market, this conversation delivers.
00:04 – Show intro & mission

00:09 – Hosts introduce the podcast & automotive marketing focus

00:15 – Host introductions

00:17 – Why this podcast exists

00:22 – Sharing insights for retail auto marketers

00:30 – Dustin’s career journey: intern → Marketing Director

00:34 – Managing multiple dealerships & staff

00:39 – Fleet, retail, and group responsibilities

00:45 – Using AI and leading a hybrid team

00:51 – Organizing profit centers & processes

01:16 – Guest introduction: Dustin Schuler

01:20 – Overview of Bud Clary Auto Group (14 franchises)

01:24 – Breakdown of fleet, retail, and service operations

02:29 – Leveraging video content & past resources

05:10 – Strategies in used car acquisition

07:40 – Grassroots community branding vs lead generation

10:05 – Building a marketing tech stack

13:15 – Microsoft Power Automate for workflow automation

15:45 – Using ChatGPT in dealership marketing

18:20 – Google’s VO3 for personalization & cost savings

21:05 – Managing and motivating a hybrid marketing team

23:30 – Keeping profit centers aligned across the group

26:55 – AI’s evolution in automotive marketing

27:47 – Challenges and skepticism around AI adoption

28:20 – Connecting with peers in marketing & AI

29:30 – Closing thoughts & takeaways