Webinar: Smarter Segmentation — How Bayesian Networks and GenAI Decode Consumer Diversity
Автор: BayesiaLab
Загружено: 2025-10-02
Просмотров: 26
Описание: This webinar reexamines the logic of consumer targeting and segmentation. We explore how Bayesian networks can learn and represent high-dimensional joint probability distributions, enabling marketers to identify, evaluate, and optimize target groups. You’ll see how this framework supports data-driven segmentation strategies that incorporate both purchase potential and communication reach. Through real-world examples, including psychographic clustering and automotive buyer segmentation, we’ll demonstrate how BayesiaLab and its GenAI assistant, Hellixia, deliver interpretable and actionable consumer segments.
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