Lead Generation Part 2: ROI For MSPs

Описание: What's the ROI going to be? Every marketer struggles giving a good answer to this question, eBridge included. So we decided to build an ROI calculator to help answer for IT service providers doing lead generation. We will go over various lead generation scenarios using the calculator to estimate an expected ROI. You'll learn about how your company should be generating leads.

00:00 Introduction
02:41 MSP lead generation ROI calculator
05:06 Calculating ROI
05:57 Initials impressions of default parameters
07:54 Types of leads
09:52 Lead generation tactics
09:57 Content syndication
12:45 Outbound lead generation (Overseas provider)
15:45 Outbound lead generation (Domestic provider)
19:54 Inbound marketing
22:22 Buying or renting lead lists
24:08 Google ads
28:58 Paid social media
32:56 Conclusion