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Marketing Mix Modeling (MMM) with Betrand Brisou, Data & Analytics Director, Artefact - Data Coffee
Автор: The Bridge - by Artefact
Загружено: 2023-12-19
Просмотров: 318
Описание:
Bertrand Brisou, Data & Analytics Director at Artefact, discusses his work as leader and coordinator of Artefact’s global #marketing and measurement initiative, with Emmanuel Malherbe, Head of the Research Center at Artefact.
On the agenda:
What is #marketingmeasurement? What are the challenges facing it?
What are the methods of marketing measurement? What is each method used for?
What are the challenges when dealing with online and offline marketing channels?
How can companies strengthen their marketing measurement in 2024?
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