From Top Sydney Promoter to Hospitality Innovation: A Smarter Approach to Serving Alcohol

Описание: From the 1990s through to 2006, my previous business partner and I were among Sydney’s leading promoters, with events that regularly attracted top names in fashion, music, and film. But as our success grew, I became increasingly concerned about how alcohol was affecting our guests — and whether there was a better way to intervene without hurting revenue or their experience.

Years later, I led a trial at the Coogee Bay Hotel focused on reducing intoxication while increasing revenue. The results exceeded expectations: fewer incidents, better guest feedback, and a more positive environment for staff and patrons alike.

This video shares that journey — and includes a story about Russell Crowe and Ed Sheeran that perfectly illustrates the role hydration can play in guest wellbeing. At 3Cheers, we further built on this insight to help venues improve patron mood and elevate hospitality through smarter, more effective patron management techniques.

#Hospitality #AlcoholHarmReduction #VenueSafety #HydrationMatters #RSA #3Cheers #HospitalityTraining #BarCulture #ResponsibleService #Wellbeing