Natalie and John Radzwilla, Co-Founders of Hook & Barrel Magazine
Автор: OTSS Podcast
Загружено: 2025-04-24
Просмотров: 54
Описание:
Natalie and John Radzwilla have a fascinating story of entrepreneurship. Initially, the couple owned a boutique public relations firm in the outdoor space. After having difficulty finding any media to connect with their more lifestyle-oriented clients, they decided to become the media. In a time when most were strongly retreating from magazines and any print mediums, the couple decided to go all in and launch their own magazine.
The first edition of Hook & Barrel Magazine came out in July 2018. Unlike most outdoor media at the time, its content was more lifestyle-focused instead of technical or a heavy emphasis on reviews. However, that differentiation was no guarantee of success.
Bootstrapping Hook & Barrel Magazine from its first print issue to its current status of a small multi-media empire has been quite the journey. In this episode of “Only The Strong Survive,” Natale and John Radzwilla discussed what they learned along the way about entrepreneurship and making a magazine thrive in a digital era. Click on the icon above to
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