Leading with Purpose: Cecile Beliot’s Journey in FMCG

Описание: Welcome to the inaugural episode of Growth FMCG CEO Interview with Frederic Fernandez podcast. Join Frederic as he sits down with top FMCG CEOs to uncover the strategies and tactics driving their success and growth.

Our first ever guest is Cecile Beliot, CEO of Bel, a family-owned FMCG company with a portfolio of iconic and global brands (The Laughing Cow, Babybel, Boursin etc.). Thanks to its 12,000 employees and €3.6 billion net sales, the company aims to be the most innovative and responsible player in the healthy snacking market, operating in 3 territories: dairy, fruits and plant-based alternatives. Bel is a mission-led company and a pioneer in sustainability, with Cecile being passionate about reinventing the food industry and capitalism towards a more human, inclusive and sustainable system.

Listen to hear Frederic and Cecile discuss the following topics:
Cecile’s personal leadership journey from dreaming of becoming a ballet dancer to becoming a CEO
Bel singularity & its dramatic transformation journey
The key learnings on alternative protein
How to strategize sustainability & turn it into a real source of competitive advantage
What is the biggest strategic taboo in the FMCG industry?
Why Bel is playing an infinite game
How to drive a breakthrough in gender diversity
And so much more

Episode Timelines
02:30 - The Importance of Transparency, honesty, Care, and Kindness in Leadership
06:15 - Cecile's Professional Journey
17:20 - Acquisitions and Strategic Partnerships
22:55 - Sustainability as a Key Growth Strategy
30:10 - The Road Ahead for Bel
36:45 - Role of Women in Leadership
42:20 - The Role of Mentors in Your Career Journey

Episode Resources
Cecile Beliot on LinkedIn [  / cecile-beliot-zind-9a95864  ]
Le Bel Group Website [https://www.groupe-bel.com/en/]
Frederic Fernandez on LinkedIn [  / fredericfernandez  ]
Frederic Fernandez & Associates Website [https://fredericfernandezassociates.com/]