The Business Case for Trust
Автор: Advertising Association
Загружено: 2026-02-12
Просмотров: 24
Описание:
Trust is one of advertising’s most valuable assets, but how do we build it, and what is it worth? In this session, the IPA’s President and Director of Effectiveness will demonstrate how brilliant creativity drives both trust and commercial success, and how brands that act with integrity and authenticity deliver stronger business results.
Karen Martin, CEO, BBH; President, IPA
Laurence Green, Director of Effectiveness, IPA
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