What A Company's WHY Really Means | Simon Sinek

Описание: Your organization's WHY is sort of like an origin story. It's not about your product; it's about the belief that inspired you to start.

Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Website: http://simonsinek.com/
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Simon’s books:
The Infinite Game: https://simonsinek.com/books/the-infi...
Start With Why: https://simonsinek.com/books/start-wi...
Find Your Why: https://simonsinek.com/books/find-you...
Leaders Eat Last: https://simonsinek.com/books/leaders-...
Together is Better: https://simonsinek.com/books/together...

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