Google Analytics for Hospitality: Track Instagram Traffic & Booking Data Properly

Описание: This is a full live masterclass on Google Analytics for hospitality businesses, focusing on how to track Instagram traffic, guest behaviour, and booking intent properly.

Hosted during live office hours with Craig Webb, this session breaks down:
✔ How to connect your website to Google Analytics
✔ How to track visitors from Instagram
✔ How to see where guests come from, what they view, and when they leave
✔ How to read real visitor behaviour, not just vanity metrics
✔ How to connect Google Search Console for deeper SEO insights
✔ How to use demographic data to improve:

Website design

Font sizes and readability

Copy tone and messaging

SEO strategy

Paid ads targeting

This is not theory. This is real hospitality data explained in plain English.

✅ What You Will Learn in This Session

How to check if your site is actually being indexed by Google

Why many hospitality sites get traffic but no bookings

How to spot wasted marketing spend

How to track:

Instagram traffic

Facebook traffic

Email clicks

QR code campaigns

How to identify:

Guest age groups

Gender split

Device usage

Location

Interests

Plus:
✅ How to refresh old blog posts for better rankings
✅ Which WordPress SEO plugins actually work
✅ When to trust data and when to ignore it

✅ Craig Webb Background

Craig is a former hotel general manager with 30+ years in hospitality, now running a UK-based SEO and website agency specialising in:

Hotels

Serviced accommodation

Holiday lets

Direct booking websites

He now manages 200+ websites and 50+ SEO clients, helping hospitality businesses reduce reliance on OTAs and grow direct bookings.

✅ Service Links (Use These on All Future Videos)

🔹 SEO Services
https://webbmarketing.info/search-eng...

🔹 Direct Booking Website Packages
https://webbmarketing.info/book-direc...

🔹 Website Design Portfolio
https://webbmarketing.info/portfolio/

🔹 Book a Call
https://webbmarketing.info/contact-us/

✅ Who This Video Is For

Hotel owners

Short-term rental operators

Serviced accommodation hosts

Property managers

Independent hospitality brands

Anyone tired of guessing their marketing results

✅ Channel Focus

This channel teaches real SEO and data strategies for hospitality businesses, without jargon, fluff, or recycled nonsense.

Expect:

GA4 walkthroughs

Search Console training

Direct booking SEO strategies

OTA escape tactics

Website conversion fixes