AI-Powered Consumer Intelligence: Decoding India’s New-Age Retail Buyer
Автор: Retailers Association of India
Загружено: 2026-02-26
Просмотров: 54
Описание:
This presentation introduces Hercules, an autonomous consumer intelligence platform developed by Jupiter Metal Labs, designed to help brands and retailers transform business questions into statistically sound research. Connected to a network of over 20 million verified users, Hercules functions as a generative research expert translating business outcomes into structured research briefs, bias-resistant survey designs, target audience definitions, and appropriate analytical models.
The session highlights emerging shifts in Indian consumer behavior, including the credit-enabled premiumization trend, where affordability is reframed through EMIs and buy-now-pay-later models. The talk explores how Gen Z views spending as an investment in identity, driving growth in electronics, beauty, health, and lifestyle categories. It also examines the “sale-first mindset,” where consumers actively plan purchases around major retail events using price tracking and multi-platform research.
Category insights reveal the rising influence of social commerce, health supplements, and quick commerce driven grocery behaviors. Hercules’ real-time dashboards, deep-query capabilities, and persona mapping demonstrate how businesses can access fast, verified consumer insights for smarter decisions, reduced risk, and improved retail strategies.
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