Creating a Content Strategy for your Nonprofit Website

Описание: Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. In this webinar, Marlene Oliveira of Moflow.ca shares tips on the following: Knowing what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.