Winter Selling Strategy: How We Win in December and January

Описание: Thinking of Moving to Montreal? 🍁
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Should you list your Montreal home in December… or wait until January?

Both can work, but only if your strategy matches the season.

In this video, I break down exactly how I help Montreal sellers decide when to go live, how to avoid getting stuck with high days-on-market over the holidays, and how to position your listing to WIN whether you launch before Christmas or in the New Year.

I’m LJ Aguinaga, Montreal real estate broker and investor with 17+ years in this market. My team and I help sellers across the Island of Montreal and the Greater Montreal Area price correctly, time their launch, and protect their bottom line.

I offer a 15-minute Listing Strategy Call where we’ll:
Look at your price band, timing, and goals
Decide whether December or January is smarter for your property
Map out how to position your listing to win, not just “go live”
👉 Book your 15-minute Listing Strategy Call here: https://www.meetwithlj.com/

LJ Aguinaga
CERTIFIED REAL ESTATE BROKER | LJ REALTIES

Timestamps:
00:00 December vs January: which is better?
00:48 Big picture: how winter timing really works in Montreal
01:41 December: fewer showings, more serious buyers
01:51 January: fresh listings, more traffic… and more competition
02:09 The big risk: days on market and holiday “stall”
03:02 December listing calendar: 3 weeks out to launch
03:48 January strategy: prep in December, launch in mid-January
04:21 Quebec logistics: notaries, certificates & condo documents
05:22 Staging & photography that actually works in winter
06:12 December pricing: visibility over vanity numbers
06:26 January pricing: leading with high-conversion features
06:41 Investor listings: why you must show the numbers
06:51 Terms that win in winter: flexibility vs speed
07:28 How we track listing performance & when we pivot
07:58 December or January can both work – if strategy fits the season
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