The Business of Fitness with Jami and Greg DeBernard

Описание: Jami and Greg DeBernard—founders of FitBody Fusion and hosts of the FitBody Lifestyle podcast—join Behind the Success to unpack the real story behind building one of the most recognizable coaching brands in bodybuilding and lifestyle transformation. From Jami’s corporate rise in banking, merchant services, M&A, and IPO preparation (including a sale to a Fortune 50 company) to Greg’s decades of structured leadership across the military, law, and corporate life, this conversation traces how two very different operating systems merged into a high-performance partnership. Along the way, they share how FitBody Fusion evolved from an early gym venture into a coaching-first company built on mentorship, systems, and culture—scaling to roughly 1,500–2,000 athletes and producing major competitive milestones, including a breakout year of Olympia qualifications.

What makes this episode hit is the philosophy behind the results: health-first coaching in a sport known for extremes, decision-making in the “entrepreneurial Wild West,” and a deep focus on the why that drives transformation. Jami and Greg talk openly about nutrition evolution (raw vegan to balanced), building a coaching model that protects quality as you grow, and the interpersonal “human side” of leadership—supporting athletes through wins, losses, and emotional highs and lows. The conversation closes with a powerful reflection on the American Dream, freedom vs. liberty, and what it actually means to build a business—and a life—centered on opportunity, community, and purpose.

🎙️ Tune in to the latest episode of Behind The Success: The Business of Fitness with Jami and Greg DeBernard ▶️   • The Business of Fitness with Jami and Greg...  

Greg DeBernard, Esq., COL (USAR, ret.), brings a wealth of experience from both the public and private sectors to his role as Coach and Co-Founder of FitBody Fusion. With over 25 years of service in the Army, attaining the rank of Colonel, and extensive experience as a corporate trial attorney, Greg's leadership skills are second to none. His dedication to fitness dates back to his college years, where he competed in bodybuilding alongside his military service, integrating Army Master of Fitness principles into his training programs. As an adjunct professor at ASU, Greg shares his expertise in authentic leadership with the next generation. Together with his wife Jami, Greg co-founded FitBody Fusion, a premier coaching platform empowering athletes to embrace balanced, individualized, and sustainable lifestyles.
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   / fitbodyradio  
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Jami DeBernard, an IFBB Pro Figure Competitor and two-time Olympia athlete, has forged a remarkable path as a competition & transformation coach. Overcoming years of yo-yo dieting and battling metabolic challenges alongside a binging disorder, she emerged resilient. Through focused study in endocrinology and advanced nutrition, she mastered techniques to revitalize metabolism and embraced self-love to defy societal pressures. Her platform, FitBodyFusion.com, mirrors her journey, offering meticulously crafted programs for sustainable, healthy transformations. Jami's fervor lies in empowering individuals to achieve their ideal physique, while prioritizing holistic wellness. Beyond her fitness endeavors, she's a dedicated wife & mother holding a BBA, MBA, and pursuing a PhD. As a Master Graduate from Rapport Leadership International, and certified Fitness Trainer and Kundalini yoga instructor trained in India, Jami inspires global change through resilience & expertise.
https://fitbodylifestylepodcast.com/
https://www.fitbodyfusion.com/
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  / jamidebernard  

What does it really take to make dreams a reality? In each episode, we go beyond the trophies, titles, and accolades, uncovering the real stories of leaders, athletes, and visionaries who turned their dreams into success. From their wins to their wounds, we dive deep into what truly fuels their relentless drive.

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