From Survey to Insight: A NVivo Tutorial on Analyzing Open-Ended Responses

Описание: The video is a detailed tutorial on how to analyze open-ended survey responses using NVivo, a qualitative data analysis software. The instructor demonstrates the process on a survey related to burnout among primary healthcare physicians. Initially, the cleaned data with participant IDs and open-ended responses is shown. Then, NVivo is opened, and a new project created. The importation of an Excel-based survey follows, with the system creating cases for each participant containing their responses. The difference between open-ended and closed-ended responses is explained, with the former being codable. Options for automatic theme generation and sentiment analysis are mentioned, with a caveat about the themes possibly not aligning with the research question. The instructor demonstrates multiple ways of coding participant responses, stressing the importance of creating containers for research questions to ensure relevance. Lastly, the concept of aggregate coding from children is explained using an example.

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