Social Media Marketing vs. Management: How to Find Your Audience & Drive Sales - Marylyn Wanjiku

Описание: Join Marylyn Wanjiku for an internal training session that breaks down the essentials of social media marketing (SMM). This video clarifies the difference between simply managing a social media presence and marketing a product to drive sales and traffic.

Learn how to leverage competitor comment sections to find out exactly what your audience wants and follow a strategic 6-step framework to launch a successful SMM campaign.

⏱️ Key Concepts and Timestamps:
0:01:39 - Social Media Management vs. Marketing: SMM is managing analytics and content; SMMarketing aims to build a brand, increase sales, and drive web traffic.

0:05:16 - Importance of SMM: It's cost-effective, builds community/rapport, offers a competitive advantage, and provides immediate audience feedback.

0:07:16 - Audience Research Tip: The gold is in the comment section of your competitors. Don't look at their content; look at the questions your audience is asking.

0:08:50 - Platform Overview: A quick recap of audience and purpose for Facebook, Instagram, Twitter, LinkedIn, and TikTok.

0:09:29 - Content Tailoring: How to use the same content across different platforms by adjusting the language for each platform's unique audience.

0:27:51 - The 6-Step Social Media Marketing Strategy:

What's the hardest part of building your social media strategy?

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#SocialMediaMarketing #SMM #ContentStrategy #DigitalMarketing #SMARTGoals #AudienceResearch #MadaviGlobal