Late Majority from Procurement Lexicon
Автор: Procurement Lexicon
Загружено: 2024-03-05
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The Late Majority is a term used in the context of the diffusion of innovation theory, particularly in procurement and business, to describe a segment of adopters who embrace new technologies or methodologies after the initial wave of innovators and early adopters. These individuals or organizations tend to be cautious and risk-averse, preferring to observe and assess the success and benefits of innovations before deciding to adopt them. The Late Majority typically requires significant evidence and reassurance that an innovation is stable, proven, and beneficial before committing to its implementation.
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