ARCON’S NEW RULE: Why 40 Million Nigerian Businesses Are in Danger!

Описание: Nigeria’s advertising landscape just changed forever. With over 40 million businesses now forced to wait for ARCON’s "Certificate of Approval" before posting a single ad online, the cost of doing business is skyrocketing. Is this consumer protection or regulatory overreach?

In this episode of Behind the Headlines, anchor Destiny Momo sits down with Ruth Okwumbu Imafidon (BusinessDay Reporter) to dissect the alarming new vetting regime by the Advertising Regulatory Council of Nigeria (ARCON). They explore how a 2025 court ruling gave ARCON power over social media, the ₦100,000 "fast-track" fees that still result in delays, and why large corporations are being "held by the legs" while MSMEs ignore the rules.

[Key Topics Covered]

The impact of the ₦1 Trillion CX scam on new regulations.

Why Nigeria is the ONLY African country requiring blanket pre-approval for all ads.

The rise of AI-generated ads: Can ARCON actually regulate them?

Hidden costs: How the ₦75k-₦100k vetting fee is draining marketing budgets.

[Timestamps]
00:00 - Introduction to Nigeria's Ad Vetting Crisis
01:35 - The ARCON "Certificate of Approval" requirement
03:02 - Why the vetting committee only meets once a month
04:10 - How the ₦1 Trillion CX scam triggered the crackdown
07:15 - Global Comparison: Why Kenya and South Africa do it differently
10:20 - Why MSMEs are ignoring the law while Big Brands suffer
13:50 - AI-Generated Ads: The next regulatory nightmare
16:55 - The high cost of "Fast-Track" approval (₦100,000+)
20:15 - Closing thoughts on Ease of Doing Business in Nigeria

#nigeria #business #ARCON #digitalmarketing