Efficiency versus effectiveness: Why marketers need to move beyond ROI
Автор: Marketing Week
Загружено: 2018-10-30
Просмотров: 6364
Описание: Too many marketers are using ROI as a key measure of success. In this new video in association with Thinkbox, we speak to marketing effectiveness experts the limitations of ROI and why brands need to think about total marketing effectiveness.
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