Driving to the future: MOL MOVE digital solutions and the future of mobility | Márton Homola

Описание: In this episode of the SEED Executive Insights - Podcast Series, we talked to Márton Homola, Group-level Head of Loyalty, Digital Channels and CRM at MOL Group. Márton shared their incredible journey with MOL Group and MOL MOVE application based loyalty program, which received international success and just in 2 years have been rolled out in 6 different countries and reached more than 2.7 millions members to join the community.

MOL MOVE loyalty program and digital solution has been recognized with numerous international and Hungarian awards, including the Gold Award (in Incentive and Reward Design category) from the prestigious Loyal 360 Conference in the US and the Regional Award for CEE including Turkey by the International Loyalty Awards in UK as the best loyalty program and initiative.

Márton as one of the key leaders behind the exceptional successes talked about the essence of MOL MOVE digital solutions, the best practices and latest methodologies of CRM and loyalty programs and also shared his perspective on the future of mobility, the opportunities of digitalized solutions, the innovative customer interactions and MOL Group's role in all these emerging business fields.

The interview has been hosted by Sandy Vaci, SEED Faculty Member.
https://seed-uni.com/faculty/sandy-vaci/

Márton Homola acts as Group-level Head of Loyalty, Digital Channels and CRM at MOL Group, since 2021. Previously since 2007, he worked for Telenor/Yettel for almost 14 years in various managerial and leadership positions in pricing, planning, B2C and B2B field, and left the company as Digital Products Director.

Márton, as our distinguished SEED Alumni Member, has been recognized with the SEED Excellence Award for their recent achievements with MOL Group and his outstanding professional and leadership performance.

For more info about the SEED Executive Insights, visit out our website.
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00:28 - Introduction by Sandy Vaci, SEED Faculty Member
02:45 - Digitalization as a key pillar of MOL Group's 2030+ Shape Tomorrow strategy
07:40 - How to measure the success of digitalization from customers' perspective?
09:10 - Building the customer base, measuring penetration and activity: the essential part of CRMs
09:47 - Value generation and measuring its effectiveness: the trickiest part of CRMs
11:13 - Useful tips for smaller companies in setting up a right CRM system and defining the right KPIs
14:41 - Trying, measuring, learning: the essence of loyalty programs
15:21 - The international success of MOL Group with MOL MOVE program at the Loyal 360 Conference
17:43 - MOL among the best global companies - highlights and the importance of MOL's Gold Award (in Incentive and Reward Design category)
21:34 - Winning with a story and game: Márton's pitch and personal experiences at the Loyal 360 Conference
25:11 - Building a platform of interactions, reaching customers in the digital world: the role of Digital Factory and loyalty programs in MOL Group's strategy
28:49 - Future customer interactions at MOL: the widening scale of mobility and personalized offers
31:09 - Lessons from the hype around AI, ML and ChatGPT: the most likely use in MOL's business is automation and segmentation
33:42 - Top leadership challenges of our era from Márton's perspective
37:45 - Key experiences, takeaways from the SEED programs