Bye-Bye "Why Isn't Anyone Buying B2B SaaS?" Hello, "Make it Essential."

Описание: Work With Me -- https://sanjayp.gumroad.com/l/amthcg

Most B2B SaaS founders ask the wrong question.

“Why isn’t anyone buying?”

It sounds logical. If your SaaS product isn’t getting signups, the assumption is that something is wrong with marketing, pricing, onboarding, or features.

But good B2B SaaS products don’t automatically win.

Well-framed products do.

In this video, I explain why your B2B SaaS positioning might be the real problem behind slow growth, low conversions, weak MRR growth, and confused prospects.

If your SaaS homepage gets traffic but doesn’t convert…
If prospects say “This looks interesting” but don’t buy…
If you’re tweaking pricing, adding features, or improving onboarding without meaningful growth…

You don’t have a marketing problem.

You have a framing problem.

I break down:

• Why “Why isn’t anyone buying?” is the wrong diagnostic question
• How to make your SaaS product feel essential instead of optional
• The difference between selling and becoming necessary
• How positioning impacts conversions, churn, pricing power, and revenue
• Why defining the painful workflow you replace changes everything

This video is for B2B SaaS founders, startup founders, SaaS marketers, and anyone working on SaaS positioning, go-to-market strategy, category design, and pricing strategy.

If you want stronger positioning, better conversions, fewer wrong-fit customers, and more confident pricing — this breakdown will help.

Because essential products don’t beg for attention.

They reorganize priorities.