Emma Raducanu Leaves Nike to Join Roger Federer at UNIQLO

Описание: Emma Raducanu has made one of the biggest off-court moves of her career by leaving Nike and signing with UNIQLO as their newest Global Brand Ambassador. The 2021 US Open champion now joins an elite ambassador lineup that includes Roger Federer, Kei Nishikori, Shingo Kunieda, Gordon Reid, Adam Scott, and Ayumu Hirano.

UNIQLO announced Raducanu as the brand’s first female global ambassador, highlighting her role in promoting their LifeWear philosophy — focused on excellence, social contribution, and empowering the next generation.

Raducanu is expected to debut her new UNIQLO kit at Indian Wells, marking a major image shift as she aligns with a brand long associated with tennis royalty. Federer himself has described his partnership with UNIQLO as “family,” emphasizing its long-term vision beyond tennis.

Is this the start of a new chapter for Raducanu both on and off the court?

Watch the full breakdown and let us know your thoughts.


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