How to build a brand & sell more - George Mienie, CEO of AutoTrader South Africa.
Автор: The Armchair Show
Загружено: 2020-05-12
Просмотров: 7822
Описание:
Automotive leader, spear-header of change, and long-time friend of Armchair Marketing; George Mienie, CEO of AutoTrader South Africa, joins The Armchair Show for a very special edition of our Spotlight Sessions.
George talks autonomous cars, how to build a brand and how to sell more cars during challenging times.
Why do you want to hear what George says?
Well, apart from being one of the best leaders in the automotive industry globally. George has been instrumental in the sale of AutoTrader TWICE over the last decade and a half, including the orchestration of a management buy-out and then the eventual sale of the business to the Naspers Group.
AutoTrader is now 20 times bigger as a digital business than it ever was in print.
He's also a massive marketer and always offering his time and advice about automotive retailing and digital marketing. Go check him out on social!
Autotrader South Africa: https://www.autotrader.co.za/
Instagram: / georgemienie
Facebook: / georgemienie.co.za
Twitter: / georgemienie
LinkedIn: / georgemienie
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George also hosts #AutoCentral, a fortnightly motoring and tech podcast sharing insights to a digital audience on the GarethCliff show every Friday at 7:45am hosted by CliffCentral.com
Podcast Shows: https://www.georgemienie.co.za/podcasts/
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