EP1427 How Do We Define Quality? - Reza Kosar | Map It Forward Podcast, Lee Safar

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This is the 2nd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim.

In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.

The 5 episodes in this series are:
1. The Tools That Assess Coffee's Quality -    • EP1426 Tools for Assessing Coffee Quality ...  
2. Defining Quality in the Coffee Industry -    • EP1427 How Do We Define Quality? - Reza Ko...  
3. Coffee Competition and Coffee Quality -    • EP1428 How Do We Define Quality? - Reza Ko...  
4. The CVA Isn't Solving Problems -    • EP1429 The CVA Won't Fix Anything In Coffe...  
5. The Future Technology of Coffee -    • EP1430 Q Graders, Cuppers, and Technology ...  

In this episode of the podcast series, Lee and Reza explore the complex topic of defining quality in the coffee industry.

The discussion delves into the various perspectives scientific, philosophical, and psychological on what constitutes quality.

Reza shares insights on the struggles at Origin, the importance of recognizing the broader context of quality, and how cultural and personal biases come into play.

They also touch on the necessity of multiple quality systems for different stakeholders in the coffee supply chain.

Don't miss this compelling conversation as they unpack the intricate layers of quality in coffee.

Connect with Reza Kosar and Slick Coffee Co. here:
  / rezakosar_  
  / slickcoffeeco  
  / rezakosar  

00:00 Introduction to Coffee Quality
00:36 Exploring the Coffee Supply Chain
00:59 Raw Beverage Trading Ad
01:36 Welcome and Guest Introduction
02:00 Defining Quality in the Coffee Industry
06:25 Philosophical and Psychological Perspectives on Quality
09:34 Challenges in Defining Coffee Quality
13:59 The Role of Producers in Quality Definition
17:42 The Complexity of Quality in Coffee
26:14 Conclusion and Final Thoughts
29:23 Outro and Podcast Information

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