What skills do I need to work in tech sales?

Описание: "Sales is a multifaceted domain, requiring a diverse set of skills tailored to different stages of the sales cycle," John Ashton of Braze explains.

He outlines the various competencies vital to succeeding in sales roles:
"It starts with communication skills, essential for engaging prospects. Then you step into the role of an investigator, delving into discovery, identifying pain points and challenges, and finding the right angle to position your solutions," he says.

John further emphasises the role of a business consultant, "Here, you're mapping out how your solutions can bring improvements to a client's business. This phase often involves project management, tech validations, and navigating commercial and legal workstreams."

He also highlights the importance of managing stakeholders, "High organisation and project management skills are crucial, as well as the ability to negotiate and close deals."

John notes that sales roles require a myriad of skills and that individuals quickly discover their strengths and weaknesses. "What makes sales particularly enjoyable is the opportunity to wear different hats throughout the day, adapting to various aspects of the sales process."

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