What sponsoring sports can do for your brand
Автор: University of Cambridge Judge Business School
Загружено: 2022-12-09
Просмотров: 1204
Описание:
Sponsoring sports can be a great way to improve your brand. Our guests know a thing or two about sports branding.
Yasu Okabe has worked for many years in football sponsorships, both from the viewpoint of a football club and to gain sponsors for European football's top competitions.
Andreas Kitzing started Sponsoo to serve as a marketplace between brands and sportsteams or sportspeople looking for sponsorships.
As the 2022 World Cup gets underway, we discuss the benefits of sports sponsorship and how it can help you reach new consumers and grow your business. As politics and cultural issues spill over into sports, we also discuss the risks for brands sponsoring sports.
00:00 Introduction
02:03 Commercial side of sports as a career
04:25 Sponsor : A sports sponsorship marketplace
10:31 Relationships matter in sponsorship business
16:40 Why should B2B businesses sponsor sports
20:15 Sponsorship helps networking
22:19 The positives in fan experience in Qatar 2022
27:16 Hosting World Cup in Middle East is good
31:14 Sponsoring sports is a long-term commitment
38:24 FIFA's Globalisation strategy
45:03 Social media is great for niche sports and athletes
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