How Evergreen Countdown Timers Trick You into Buying

Описание: Ever wondered about the effectiveness and ethics of using evergreen countdown timers in your marketing funnels? Ant Hodges, a seasoned marketing expert, opens up the discussion in this video about the world of evergreen countdown timers.

Ant explores the moral dilemmas, the impact on consumer trust, and the potential legal implications (without offering you any legal advice!) of deploying these marketing tactics.

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In This Video:

▶️ Introduction to Evergreen Countdown Timers
▶️ Ethical Considerations
▶️ Impact on Consumer Trust
▶️ Possible Legal Implications Across the Globe
▶️ Alternative Way to Add Scarcity in Evergreen Campaigns

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Chapters:

00:00 Introduction
00:21 Personal Misalignment with Evergreen Timers
00:46 Background on Evergreen Countdown Timers
01:13 Questioning the Use of Evergreen Timers
01:45 The Ethical Dilemma
02:09 Impact on Conversions vs. User Experience
02:33 The Moral and Ethical Aspect
03:04 Concerns with Artificial Urgency
03:30 Trust and Marketing Ethics
04:11 Reduced Impact and Pressure Selling
04:54 Legal and Regulatory Issues
05:13 The FTC and EU Regulations
06:32 Advertising Standards and Legal Consequences
07:42 Transparency in Marketing
08:04 Implementing Legitimate Scarcity
08:58 Reflecting Our Values in Marketing