{Attorney Location Pages} Your Guide to Lawyer City Pages

Описание: Are you looking to rank your Law Firm on Google in locations you did not have an address? If so, you’ll need to implement Location Pages, also referred to as city pages.

Attorney Location Pages are Practice Area pages that target a specific city. For example, let’s say your Personal Injury Law firm has an address and a verified Google Profile Manager in Houston, Texas. You'd like to rank in Sugar Land but you don’t have an office there. This is the ideal scenario for a Location Page. You could create a page focused on Sugar Land Texas Car Accident Attorney.

Now, your site will not rank in Google Maps in Sugar Land but you could rank on page one in the traditional Organic listings.

The most important consideration when creating location pages is the quality of the content. Do not duplicate existing pages and update the targeted city. Instead, put in the hard work to create truly unique pages. Ensure the content provides real value to the readers consuming the content.

For example, you could include Why your firm is uniquely positioned to take cases from the specific city or facts and stats about the practice area and targeted Geography.

While creating the content, make sure to have Google’s “helpful content update” in mind. Google rolled out this update to better reward content that leaves users with a satisfying experience. Content that doesn’t meet a visitor’s expectations will not perform as well.

The update encourages content creators to produce people first content and to avoid search engine first content.

So, scaling to hundreds of locations pages is not a realistic strategy. Instead, focus on a few strategic areas coupled with a few key practice areas.

Here are a few more tips to give your location pages the best chance of ranking:

Review the current Search Engine Results Page.
Assess ranking content and aim to produce higher quality content.
Review the quantity and quality of backlinks of the current ranking content.
Aim to build more high quality links than current ranking content.
Include location signals. Location signals are outbound links to well known landmarks in the respective city.

Make sure your On-Page SEO is perfect.

Include high quality custom images.
Make sure to link from other pages on your site to your new location pages to transfer link juice.

Remember, location pages should be one tactic of an omni-channel approach to marketing and a well-rounded SEO plan.

I hope I’ve inspired you to implement a new tactic that can attract quality cases from new markets.

As always, feel free to reach out with any questions. You can contact me directly at rocketpilots.com