Audience Research vs Keyword Research: The Missing Piece of the Puzzle
Автор: Taylor Scher
Загружено: 2024-10-01
Просмотров: 57
Описание:
For most SEO campaigns I see, audience research is almost always an afterthought.
It's probably the most important part of any SEO strategy, yet many companies overlook it.
Companies tend to think keyword research is enough for planning a strategy.
But with keyword research tools, we never get the full picture.
We don't see:
Who's searching for those keywords
Why they're searching for those keywords
Why we should go after these keywords in the first place
If you add initial audience research to your process before you even start keyword research, you fix all of this.
You get a better understanding of the "why" behind a search and not just the "what."
I recently had Usman Akram, a digital strategist from Omniscient Digital, on my podcast to talk about this.
Where companies go wrong with their approach to audience research and how they can go about fixing it.
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