THE WIN WITHOUT PITCHING MANIFESTO (by Blair Enns) Top 7 Lessons | Book Summary

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It’s no secret that owning a business is hard, especially when you have so much competition and don’t understand why your approach is ineffective or not showing your desired results. During such difficult times, you may need to take a step back, regain your ground, and change your business approach. When it comes to rethinking how your services can be bought and sold, you might want to read The Win Without Pitching Manifesto by Blair Enns. Through twelve steps, Blair Enns takes you through different ways you can confidently rebuild your creative business and be more successful with it. But instead of telling you what to do, Enns tells you what you should say to yourself and your team by turning those steps into proclamations or affirmative statements that you can treat and repeat as rules to follow. Whether you’re an artist, an owner of a creative business such as graphic design, or a sales team leader, this book will be great for you if you’re looking for innovative ways to engage with your clients.

Here are the top seven lessons from Blair Enns’ The Win Without Pitching Manifesto

0:00 - Introduction
0:53 - Lesson 1
1:52 - Lesson 2
2:38 - Lesson 3
3:02 - Lesson 4
3:38 - Lesson 5
4:00 - Lesson 6
4:19 - Lesson 7
4:40 - Conclusion

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