Floriexpo 2025 Spotlight: Adam Havrilla of The Elite Flower by Hannaford

Описание: 🌸 Elite Flower Group at Floriexpo 2025 – Bold Design, Emotional Storytelling & Accessible Luxury
Filmed live on the floor of Floriexpo 2025—North America's largest B2B floral trade show—this behind-the-booth Bloom Show interview features Adam Havrilla, Creative Director at Elite Flower Group, one of the industry's most influential floral companies.

Floriexpo brings together top supermarket buyers, growers, importers, and floral innovators from across the Americas. It’s where the industry's most important conversations—and collaborations—take place.

In this episode, Adam shares how Elite Flower is rewriting the rules of floral design with:

Bold, trans-seasonal color palettes

Spa-inspired bouquets that bring comfort and calm

And a deep focus on emotional storytelling and attainable beauty

From product development to retail strategy, Elite is leading with intentional creativity, market-driven innovation, and an unwavering commitment to making beautiful flowers accessible to all.

🧡 “Whether it’s $9.99 or $99—everyone deserves something beautiful.” — Adam Havrilla

🌼 What You'll Discover in This Episode:
How Elite Flower Group blends design, logistics, and storytelling

Why trans-seasonal colors are replacing traditional seasonal palettes

The growing role of emotion in floral marketing and product development

How Gen Z is driving open-concept color design and breaking boundaries

The power of attainable luxury in today’s retail floral programs

Why every bouquet should deliver a lasting customer experience

The heart and legacy behind Elite’s collaborative creative process

🎥 This video is part of our Bloom Show @ Floriexpo 2025 Series, where we spotlight the visionaries, products, and innovations shaping the future of the floral industry.

👉 Subscribe for more floral expo highlights, mass-market trends, buyer insights, and conversations with the most creative minds in the industry.
🎙️ Brought to you by New Bloom Media – Building Trust and Community Across the Americas


💬 Join the Conversation:
💐 What’s your earliest memory of giving or receiving flowers?
Share it in the comments below — we’d love to hear your story.
#Floriexpo2025 #EliteFlowerGroup #BloomShow #TransSeasonalColor #FloralMarketing #floriexpo #floralindustry #thebloomshow #RetailFlowers #EmotionalStorytelling #FloralInnovation #FloralExpo #NewBloomMedia

⏱️ Chapters:
00:00 – Welcome to The Bloom Show at Floriexpo
00:18 – Meet Adam Havrilla, Creative Director at Elite Flower Group
01:03 – Inside the Booth: The Design Process Behind Elite’s Showpiece
01:45 – Why Color and Emotion Matter in Modern Floral Design
02:20 – How Bold, Trans-Seasonal Color Palettes Are Changing the Game
03:10 – The Rise of Youth-Driven Floral Trends and Open Color Theories
04:00 – The Power of Packaging: Sleeves and Visual Shelf Impact
05:00 – Attainable Luxury: Making Beauty Accessible to Every Buyer
05:40 – Spa-Inspired Bouquets for Emotional Wellbeing
06:30 – Cross-Seasonal Flower Design for Weddings and Retail
07:20 – Friendsgiving & New Holiday Trends in Bouquet Design
08:00 – Creating Longer-Lasting Floral Experiences Through Design
08:45 – Why Everyone Deserves Flowers: Elite’s Core Message
09:30 – Adam’s Earliest Memory Giving Flowers (and Why It Still Matters)
10:10 – Final Thoughts on Purpose, Design, and the Power of Flowers