Influencer Marketing Tips for Beauty Brands

Описание: Beauty Brand Influencer Marketing Strategies for 2023 - 15 Pro Tips
https://carusele.com

Are you a beauty brand looking to work with influencers in 2023? Listen to this video as Jim Tobin and Susan Flower from Carusele share their top 15 tips for effective influencer marketing strategies for beauty brands.

They cover tips for drugstore brands, boutique brands, and well-known brands. Learn key strategies like avoiding "shill" influencers, selecting diverse creators, using haul and tutorial content, allowing time for product testing, optimizing ecommerce offers, targeting tips for Amazon, using FOMO and limited-time offers, avoiding generic messaging, tying creative to offers, leveraging established brands, showing in-store content, campaign consistency for new brands, dealing with negative reviews and de-influencing trends, ensuring FTC compliance for disclosures, being aware of beauty filters, and vetting an influencer's brand history.

Timestamps:
00:15 - Avoiding shill influencers
01:23 - Selecting diverse creators
02:19 - Using hauls, how-tos and tutorials
03:33 - Allow time for product testing
04:44 - Optimizing ecommerce offers
05:55 - Amazon marketing tips
06:49 - Using FOMO and limited-time offers
07:43 - Avoiding generic messaging
08:21 - Tying creative to the offer
09:17 - Leveraging established brands
10:03 - Showing in-store content
10:51 - Campaign consistency for new brands
11:43 - Negative reviews and de-influencing
12:28 - FTC compliance and disclosures
13:19 - Beauty filters controversy
14:07 - Vetting influencer brand history