A beginner's guide to Meta Ads | Digital Culture Network

Описание: Do you want to advertise on Facebook and Instagram but don’t know where to start? Are you baffled by Meta Ads Manager or wondering how to reach the right people without wasting your budget? Perhaps you’ve tried boosting a few posts but don’t know where to go from there. 

In this webinar, Katy Farrell, Tech Champion for Social Media at the Digital Culture Network, will break down the basics of running Meta ads. Katy will help you take the first steps beyond boosting posts and towards creating manual advertising campaigns that work for you. 

You will learn: 
What a Meta Ad is
Where your ads can appear
A step-by-step guide to setting up your ads, including: 
Choosing an objective and performance goal 
Setting a budget 
Audience targeting 
Customising placements 
Impactful images, videos and copy

WEBINAR CHAPTERS:

Introduction & Agenda – 00:00 – 02:53
What are Meta Ads and why should we use them? – 02:54 – 06:59
Where can your ads appear? – 07:00 – 08:36
Creating a Meta Ads campaign – step by step agenda– 08:37 – 10:09
Choosing an objective – 10:10 – 13:52
Setting a naming convention – 13:53 – 15:22
Selecting a performance goal – 15:23 – 16:57
Campaign budget and duration – 16:58 – 20:50
Audience targeting – 20:51 – 25:44
Ad placements – 25:45 – 27:59
Creating an advert – 28:00 – 38:06
Publishing – 38:07 – 39:16
Results – 39:17 – 42:34
Webinar summary & How to get in touch – 42:35 – 44:24
Q&A – 44:25 – 58:50


WEBINAR RESOURCES – https://digitalculturenetwork.org.uk/...

The Digital Culture Network provides practical, on the ground help to the arts and culture sector. Our focus is on digital skills and leadership development. We can help you:

Explore and harness the benefits of technology to achieve your goals
Find new ways to reach and engage audiences
Develop sustainable business models.

We support you in different ways:

One-to-one support from a team of Tech Champions specialising in digital content, eCommerce, data analytics, social media, digital strategy, email marketing, ticketing and CRM, websites and search engine marketing.
Practical workshops and webinars to improve skills and engage with peers.
Signposting to resources and training from us and our partners
Support with technology related funding opportunities
National and regional training days delivered with technology partners.

You can get in touch at [email protected], by visiting our website digitalculturenetwork.org.uk or on X (Twitter) @ace_dcn.