Media Bias Exposed | David Farrar | The Common Room

Описание: To many Kiwis the media are not seen as disinterested reporters. They are often seen as employees of companies with ideological agendas who not only don’t understand New Zealanders who are not left-leaning, but show active hostility towards them. But does the research back up this view? Watch David Farrar, pollster, blogger, and media commentator, share his views.

Script:
I want to talk about media bias in New Zealand. Now by media bias, I don’t mean that there is a cabal of journalists deliberately being biased, as you sometimes see in the United States. The bias I mean is unconscious bias, where many journalists have a worldview that makes it impossible for them to fairly report on values, beliefs and policies supported by people, not on the left of politics.

It has generally been accepted in many countries that more journalists lean left than right, but until recently, we have not had any hard data for New Zealand. Fortunately, the Worlds of Journalism Study in late 2022 has now provided some useful data through their survey of working journalists.

The study found a massive 81% of NZ journalists classified their political views as left of centre and only 15% as right of centre. So rather than have a 1:1 ratio of left-leaning journalists to right-leaning journalists, you have a 5:1 ratio.

This is in stark contrast to the New Zealand population. The 2020 election survey by Auckland University found 28% of respondents identified as left of centre and 43% as right of centre. So journalists are very unrepresentative of New Zealand in terms of political views.

New Zealand journalists were also far more likely to hold extreme left views. 20% of journalists said their political views are hard or extreme left, compared to 6% of adults. On the other side of the spectrum, only 1% said their political views are hard or extreme right compared to 10% of the adult population.

In the last few years we have also had the $55 million Public Interest Journalism Fund. This fund in no way requires journalists to report favourably on the government, but it does require journalism recipients to subscribe to the government’s views on the Treaty of Waitangi, which means that debate on the hugely important issue of the role of the Treaty of Waitangi is almost entirely absent from most of the New Zealand media.

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