How UX Writers Can Make Localization Seamless with Willian Magalhães

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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Willian Magalhães, a Senior Content Designer and UX Writer, to dive into the intersection of UX writing and localization. Willian reveals the biggest challenges in designing multilingual experiences, how localization impacts user engagement, retention, and business growth, and why breaking down silos between teams is crucial.

Willian is a Senior Content Designer with over eight years of experience in technology and linguistics, focusing on user-centered, scalable content solutions for global audiences. With a unique background combining English linguistics and technology degrees, along with a decade of experience as an English teacher, Willian brings a distinctive perspective to the intersection of UX writing and localization.

YouTube Chapters:
[00:00] Intro
[02:00] The Intersection of UX Writing and Localization
[03:41] The Challenges of Designing for Multilingual Audiences
[04:45] Localization’s Role in Inclusive Product Design
[05:47] Integrating Localization in Product Design
[09:03] How Localization Drives Business Value
[12:52] Advocating for Localization in an Organization
[15:29] Breaking Down Silos
[18:20] Mentoring Teams in Internationalization
[20:24] How Crowding Enhances Localization Collaboration
[22:00] AI’s Role in the Future of Localization
[24:36] Exciting Innovations in Localization