John Sanders on Google Ads for therapy practices and conversion tracking

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Google Ads for therapy practices is essential for building a thriving, sustainable, and values-driven business. In Episode 26 of Your Group Practice, Dan King speaks with John Sanders, founder of RevKey, about how mental health practice owners can use Google Ads and better conversion tracking to grow, without wasting spend on the wrong clicks.

John shares candid insights on challenges and lessons of practice growth, including how marketing fundamentals, a professional website, and fast intake response times directly impact lead conversion and long-term revenue.

In this episode, you’ll learn:
• Why therapists are great clients to work with and why business fundamentals are often missing
• The website elements that most often block Google Ads performance
• How to evaluate performance using search terms (and avoid paying for irrelevant clicks)
• What “real” conversion tracking looks like (forms + scheduled consults, not vanity actions)
• How to estimate ROAS using lifetime value (and what ranges are realistic)
• John’s view on balancing Google Ads, SEO, and referral marketing for steady growth

This story is both inspiring and practical for group practice owners, aligning values with strategy. It highlights how professionalism, clarity, and operational excellence can coexist with compassionate care, creating thriving teams and communities.

Chapters:
00:03 RevKey and why John chose mental health Google Ads
02:47 Why therapists struggle with business and marketing basics
05:44 The website problem: why “homebrew” sites don’t convert
09:01 Target market balance and the search terms reality check
11:04 Conversion tracking that tells the truth (not vanity metrics)
13:56 ROAS, lifetime value, and realistic ranges for therapy practices
18:12 Admin speed and intake: the hidden growth lever
20:05 Google Ads vs SEO vs referrals: the balanced approach
21:31 John’s off-hours life: D&D, kids, and dogs

Connect with John Sanders:   / johnsandersadwords  

Transform Your Group Practice:
Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. Shaping a stronger mental health system — one practice at a time.

About the Host:
Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.

LinkedIn:   / danmking  
Website: https://firesidestrategic.com

#grouppractice, #mentalhealthmarketing, #googleads, #therapypractice, #practicegrowth