Asking for a friend: What is incrementality?
Автор: The Trade Desk
Загружено: 2022-10-20
Просмотров: 420
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With all the different spaces an advertising campaign goes through, figuring out which channel is most effective can be tough to do. That’s where incrementality comes in. Hear Marianne Vita, senior VP, director of integrated strategy and marketing at the Video Advertising Bureau, break down how incrementality leads to the journey through the marketing funnel. https://bit.ly/3VLJh4B
Want to watch more Asking For a Friend episodes? Find them all here: https://bit.ly/3OnCVqE
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