How Virgin Atlantic Built an AI Concierge That Changed Travel Planning

Описание: Discover how Virgin Atlantic is revolutionizing the travel experience with AI. In this fireside chat, Neil Letchford, VP of Digital Engineering at Virgin Atlantic, shares the airline's journey from early AI experiments to launching their groundbreaking AI Concierge — a multi-agent system that's changing how customers plan and book travel.
Learn how Virgin Atlantic combined flight data with large language models to create natural language search capabilities, built a safe and compliant AI system in a heavily regulated industry, and discovered unexpected customer behaviors that are shaping their product roadmap.
Key Topics Covered:
• From experimentation to production: Virgin Atlantic's AI implementation strategy
• Building the AI Concierge: A multi-agent framework for customer support, flight, and holiday planning
• Unexpected insights: Why customers use AI differently than anticipated
• Partnership principles: Why Virgin Atlantic chose to work with Amazon
Hosted by Emerson Sklar, Chief Evangelist of Amazon Alexa, this conversation reveals practical lessons for any organization navigating their AI transformation journey—from starting small with safe use cases to scaling AI capabilities across the enterprise.
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About the Speakers:
🎙️ Neil Letchford - VP of Digital Engineering, Virgin Atlantic
🎙️ Emerson Sklar - Chief Evangelist, Amazon Alexa
📍 CES 2026, Las Vegas